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The Customers page turns your chats into a lightweight CRM. Instead of a list of separate conversations, you see one profile per person, so you always know who you are talking to and what you have discussed before.
Find it in your dashboard under Customers.

How customers are grouped

Every time the AI collects a customer’s email or phone (through a chat, a lead, or an email reply), Molin links that conversation to a customer profile.
  • the same person is recognised across conversations by their email or phone
  • if someone first writes in by email and later by phone, and a single conversation ever carries both, the two profiles are automatically merged into one
  • conversations with no email or phone stay in the Inbox but do not create a customer profile

The customers list

The list shows one row per customer, newest contact first. Each row shows:
  • Customer: name, email, and phone (whatever was collected).
  • Activity: when you last heard from them and how many conversations you have had.
  • Channels: whether they reached you by web chat, email, Messenger, or Instagram.
  • Signals: whether they left a Lead or have an Order.
  • Follow-up: their current follow-up status, if set.
  • Tags: any tags you added.
You can search by name, email, or phone to jump straight to a person.

The customer profile

Click any customer to open their profile:
  • a header with their name, email, phone, and totals (conversations, first contact, last contact)
  • a timeline of every conversation they have had, newest first, each linking straight into the Inbox thread
  • a right-hand panel for tracking the relationship:

Follow-up status

Set a status so nothing slips through the cracks:
  • No follow-up (default)
  • Needs follow-up
  • Waiting on customer
  • Done

Notes

Add free-text notes about a customer (for example “asked about a refund on order #1042, promised a callback”). Notes are timestamped and shared with your team.

Tags

Add tags like vip or wholesale to group and recognise customers at a glance.
Use the Inbox to read and reply to individual conversations, and Customers to track the person across all of them.