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If you use Klaviyo on your website, the Molin AI widget automatically sends custom events to Klaviyo. You can trigger flows, build segments, and analyze engagement from chat interactions. No setup needed.

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How it works

When a visitor interacts with the widget, we call klaviyo.push(["track", ...]) on the Klaviyo client-side API. You see these events as metrics in your Klaviyo account, and you can use them in flows, segments, and reports.
If you don’t have Klaviyo on your website, we skip these calls. You won’t see any performance hit or errors.

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Custom events

We fire events via klaviyo.push(["track", name]). They appear as metrics in Klaviyo.

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Using events in Klaviyo

Once events are flowing, you can:
  • Create flows triggered by any of these events (e.g. send a follow-up email after a user interacts with the chat).
  • Build segments based on event activity (e.g. “users who chatted in the last 7 days”).
  • Analyze engagement in Klaviyo’s analytics dashboards.
Klaviyo’s client-side tracking only records events for visitors it has already identified (cookied). It doesn’t track events for anonymous visitors.

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Requirements

You must already have Klaviyo’s onsite JavaScript (klaviyo.js) on your website.