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When users interact with the Molin AI in chat and click on links provided by the AI, a UTM tag is automatically injected into the URLs. This tag helps track the source of the traffic generated by the AI chat interactions.

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Injected UTM tag

The following UTM tag is injected into the URLs:
  • utm_source: Identifies the source of the traffic. For AI chat links, this is set to molin.ai.

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Example

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Original URL

https://example.com/page

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URL with injected UTM tag

https://example.com/page?utm_source=molin.ai

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More info

For more information on UTM tags, refer to the Google Analytics documentation.